In recent years, e-commerce has experienced a steady upward trend, and its growth shows no signs of slowing down. As per Statista, international e-commerce sales are estimated to reach $4.9 trillion by 2021. As a result, having a robust marketing strategy is crucial for e-commerce brands to remain competitive in such a vast market. One tool that has gained significant popularity in recent times is Klaviyo, a robust e-commerce marketing automation platform.
Designed exclusively for e-commerce businesses, Klaviyo is an email marketing platform that allows brands to create personalized email content, send targeted email campaigns, and monitor their email campaign performance in real time. E-commerce brands can use Klaviyo to connect with their customers at every stage of the buying process, optimizing their revenue.
However, managing Klaviyo can be a complex task for e-commerce businesses, particularly for those who lack the resources and expertise to do so. To overcome this challenge, a marketing agency can assist. To find the right Klaviyo agency partner for your e-commerce business, consider the following tips.
Check their experience with Klaviyo
When searching for a marketing agency to handle your Klaviyo management, it’s crucial to find one with prior experience using the platform. The agency should have a proven track record of success with Klaviyo and an in-depth understanding of its features and capabilities.
To assess an agency’s experience with Klaviyo, requesting case studies or references is an effective approach. The agency should be capable of presenting examples of how they have leveraged Klaviyo to assist other e-commerce brands in achieving their marketing objectives.
Assess their industry knowledge
Industry expertise is another crucial aspect to contemplate while selecting a marketing agency to handle Klaviyo. The agency should possess a comprehensive comprehension of your e-commerce industry and target audience. This enables them to devise email campaigns that resonate with your customers and boost engagement and sales.
When searching for a Klaviyo Agency, it’s advisable to seek an agency with prior experience working with e-commerce brands in your industry or a related field. They should have a strong understanding of your customer’s purchasing habits, preferences, and pain points.
Observe the expertise of their team
Managing Klaviyo requires a high level of expertise and knowledge of the platform’s capabilities. Therefore, it is essential to select a marketing agency with a team of experts who possess a thorough understanding of Klaviyo’s features. The team should be skilled in creating personalized, targeted email campaigns that are optimized for conversions.
When evaluating a Klaviyo Agency, it’s essential to inquire about the team’s expertise in Klaviyo, such as the number of team members who are Klaviyo certified. Additionally, it would be helpful to ask about their process for creating and managing email campaigns, including how they segment and target your audience, develop email content, and optimize email campaigns for conversion.
Go through their pricing model
Pricing is a crucial factor to contemplate while selecting an agency to manage Klaviyo for your e-commerce business. It’s advisable to choose an agency that offers transparent pricing and a pricing model that corresponds with your marketing goals and budget.
Different agencies have varying pricing models, such as a flat fee for their services or charges based on the number of email campaigns or subscribers. It is essential to select a pricing model that provides the best value for your money and aligns with your marketing goals.
Selecting a Klaviyo agency partner to deal with Klaviyo in your place is a long-term project. It needs collaboration and interaction. Hence, ensure to choose an agency that meets your marketing goals.