Click fraud is a growing problem in the world of online advertising. While it’s difficult to pinpoint precisely how much money is lost each year on fraudulent clicks, one estimate suggests that the total costs advertisers between $7-10 billion annually. With this money at stake, it’s no wonder online advertisers are taking steps to reduce click fraud as much as possible.
In this article, you will explore some of the click fraud prevention methods and see how they work:
Search engine
Search engine click fraud prevention is a method of preventing fraudulent clicks on search engine ads. Click fraud occurs when a user clicks on an ad to generate revenue for the advertiser. Therefore, it is more likely to appear in its search results but does not intend to purchase the advertised product or service. This can be problematic for advertisers because it costs them money and affects their ability to target users interested in their products or services.
Pay-per-click (PPC)
Pay-per-click (PPC) prevention of click fraud uses third-party services to monitor your ads, track user behaviour and IP addresses, and determine fraudulent ad clicks. This can be done using cookies, small bits of data stored in a user’s web browser that identify them as users when they visit multiple sites. Cookies allow online advertisers to track movements around their websites and on other sites they own or operate.
The second way PPC platforms detect click fraud is by monitoring a user’s location through IP addresses. Suppose an IP address from one place is seen by clicking on another ad. In that case, it may indicate fraudulent activity, just like someone trying multiple times but failing to enter their PIN correctly would raise suspicion with ATMs.
Onsite advertising
Onsite advertising fraud prevention is a form of prevention that detects and prevents fraudulent clicks from occurring on your website. It works by analysing the behaviour of site visitors and comparing it to known patterns of fraudulent behaviour.
You’ll need to use an onsite advertising prevention tool to prevent fraudulent clicks. To do this effectively, you’ll need to identify what kind of click fraud problem you have so that you can choose the right tool for your needs and then integrate it into your website under its instructions.
Traffic exchange
Traffic exchange fraud prevention is essential in your overall strategy to manage the risk associated with click fraud. The easiest way for advertisers to protect themselves from traffic exchange click fraud is to use those exchanges that employ an effective anti-fraud solution.
Unfortunately, not all traffic exchanges are created equal, and some do not employ effective measures against clicks by bots or humans who have no intention of buying anything from you. These methods include hiring human reviewers who watch the activity on their exchanges and remove suspicious clicks from advertisers’ accounts. They also use behavioural analytics software that identifies patterns indicating potential fraudsters.
Contextual advertising
Contextual advertising click fraud is the prevention of click fraud in a contextual advertising network by analysing the ad’s content and landing page. The most common method of contextual advertising prevention is using a whitelist for the ad’s content and landing page.
Click fraud methods are used to protect advertisers from losing money due to click fraud. Click fraud is a type of fraud that occurs when web users click on online advertisements without actually being interested in the product or service being offered. This can be done for various reasons, such as making money by clicking on ads or simply out of boredom and curiosity.
There are several types of click fraud prevention methods, each with strengths and weaknesses. The most common way is to implement automated detection algorithms that monitor user behaviour and suspicious flag activity for further investigation by human analysts.
